Friday, October 31, 2008

Blogs: A New 'Sizeable Media Force' for Ads

Media Life
Half of blog readers say they find such sites useful for purchasing information, according to a new JupiterResearch study for BuzzLogic, the advertising network. Says BuzzLogic CEO Rob Crumple: Audiences are simply no longer "hanging out in traditional areas."

http://www.medialifemagazine.com/artman2/publish/New_media_23/Rethinking_blogs_as_a_medium_for_ads.asp

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