Avusa awards for retailers
Gauteng's top retailers were recognised, along with its Clever Shoppers, at the inaugural annual Retail Awards ceremony at Constitution Hill in Johannesburg.
Avusa Media's General Manager for advertising revenue and strategic communication, Enver Groenewald said “These awards will follow in the footsteps and are of the same integrity as Avusa's well known Top Brands and Generation Next research initiatives"
Helping to secure consumer buy-in for the strengthening of this proposition, was the lead-up to the awards: the Clever Shopper initiative. A consumer-centric promotion, run in weekly pages in both the Times and the Sowetan, in which shoppers stood to win a shopping spree at their favourite malls.
Avusa's awards ceremony and the recognition of the winners represents one part of a broader affinity-building exercise with consumers. The Times and the Sowetan were leveraged not only to build a database, but develop longer term relationships for the participants.
'Sowetan’s Tebogo Monama is pleased to let all of our readers know that although the Retail Awards have come and gone, readers will be glad to know that this does not mean the end of the Clever Shopper pages.
"Every Thursday, you can still look forward to the exciting and informative the Clever Shopper pages."
"We will continue to give you the best tips on shopping and what is going on the retail world. You will also be treated to updates on new and innovative products on the market with our Hot Product feature."'
Celebrity endorsements and product quality testimonials are also part of the overall strategy.
Celebrity endorsements and product quality testimonials are also part of the overall strategy.
Biz-Comm Article: http://www.biz-community.com/Article/196/160/29928.html
Sowetan Article: http://www.sowetan.co.za/News/Article.aspx?id=874673
1 comment:
Apologies for the muddled links in this post!
They've been repaired.
Mandy
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