Getting People To Believe in Banking Again

'Being one of the things I like the most about all of that works was the way in which emotions were expressed through images, it is often said that creativity in Argentina was dramatically fed because of the infamous Corralito situation in 2001, which almost completely froze bank accounts and forbade withdrawals from U.S. dollar-denominated accounts. The tone of TV spots, introspective until then, became more of cheerful, trying to help people to overcome the sadness they were living. As part of this anomalous situation you can even find three minutes length tv ads done by Madre for Banco Hipotecario, being the length of the ad part of the strategy as to try people believing in banking again.' - Adverblog