What comes to mind, for me, is the democratization of the media: cumulative, collaborative storytelling, a return to the oral tradition in real time through Twitter and Facebook et al.
But now, we get to share our images through the single biggest revolution in popular expression.
We get to be audience and producers all at once, allowing amateur or citizen journalism: information control becomes a thing of the past, threatening governments for whom censorship is critical.
Today, amateur producers outnumber professionals, building their own reputations and intellectual equities.
They are connected to one another and to their interconnected audiences, who, for the first time, can talk back.
Top-down communications are a thing of the past.
Communicators collaborate in the generation of an agreed opinion through 'trending'.
Public figures can opt to respond to negative trends or ignore them.
PR in the public domain becomes much more participative.
Brands that interact in this space with maturity and intelligence will listen and respond, optimizing the opportunity to enhance their attributes and diminish their failings.
This is a conversation to be abandoned at great risk for any business entity.
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